What is the difference between the term black hat vs. White hat?
The definition of black hat is a function or tactic used to increase a websites ranking on google to reach #1 by using unethical means wherever possible. Most of the tactics used are doorway pages, hidden text, hidden links, clocking, sneaky redirects, link manipulations, and the list goes on.
The list below is some other common indicators of what not to do as well:
- Content automation
- Reporting a competitor (in a negative way)
- Snippet spamming
- Duplicating content
I have also included a link below that will help, if you run into issues of your website being hit with malware, copyright issues, link farms or duplicate content. https://www.google.com/webmasters/tools/spamreport
The definition of white hat is a term that is used to describe SEO tactics or practices of SEO that goes along with the guidelines of Google, Bing and Yahoo search engines. White hat is the opposite of black hat and is a practice that helps with improving (SERP) search engine results. It may also include keyword enrichment, great content writing, links that are relevant to the subject, organic topics in blogging, internal links and backlinks to other organizations that are safe and enhance long term relationships.
Neil Patel, at neilpatel.com, suggested the following tool to help with your own DIY seo needs https://neilpatel.com/ubersuggest/ helping you with long term and sustainable optimization. Using common and ethical practices are another key to success for a business. I have listed another website below that I think would be a great resource with any questions that may arise in your DIY efforts of SEO on your own website. The Search Engine Journal https://www.searchenginejournal.com/#close has great information of all types of topics related to SEO, PPC, SEO news and social topics of choice. If you need SEO services please contact me at firstname.lastname@example.org or visit us at https://simplifiedsolutionseo.com.